It’s been over a week now since the whole iPhone 4 prototype debacle, and proabably most, if not all, people know about it since it was even covered in the mainstream media news outlets. The story has become so mainstream that even Jon Stewart criticized Apple and Steve Jobs on The Daily Show earlier in the week, and also took some jabs at AT&T’s notoriously poor cell service.
“Apple – you guys were the rebels, man, the underdogs. People believed in you. But now, are you becoming the man? Remember back in 1984, you had those awesome ads about overthrowing Big Brother? Look in the mirror, man! …It wasn’t supposed to be this way – Microsoft was supposed to be the evil one! But you guys are busting down doors in Palo Alto while Commandant Gates is ridding the world of mosquitoes! What the [redacted] is going on?!
…I know that it is slightly agitating that a blog dedicated to technology published all that stuff about your new phone. And you didn’t order the police to bust down the doors, right? I’d be pissed too, but you didn’t have to go all Minority Report on his ass! I mean, if you wanna break down someone’s door, why don’t you start with AT&T, for God sakes? They make your amazing phone unusable as a phone! I mean, seriously! How do you drop four calls in a one-mile stretch of the West Side Highway! There’re no buildings around! What, does the open space confuse AT&T’s signal?!
…Come on, Steve. Chill out with the paranoid corporate genius stuff. Don’t go all Howard Hughes on us.”
If Apple needs to take a chill pill, there is no other best way to do it than getting mainstream media involved.
So on Thursday, April 8, Apple formally announced the 4th iteration of the iPhone OS. iPhone OS 4.0 is the much needed update to the 3 year old mobile operating system that finally brings it up to par with all of the other smartphones in the market that have surpassed the iPhone in terms of features, but perhaps not usability.
In this release, which will be available to the public in ‘summer’, there are many new API tools for developers to use as well as over 100 new user features, which all are based around 7 ‘tentpoles’, as Steve Jobs called them during his presentation.
The user features include the use of folders to keep apps organized, new Enterprise features, “Game Center” (think Apple’s own XBox Live), interactive advertising, and the biggest change: multitasking.
Multitasking on the iPhone will be unlike the way any other company has done it before. Apple has completely scratched off the idea of a ‘task manager’, like that used on Windows computers or Android mobile devices. There is going to be no ‘task manager’ and apps won’t be fully running. Double tap the Home button and a dock of currently running apps will show up.
Developers will use 7 available multitasking services as APIs in their apps. These APIs will allow apps to have background audio, VOIP, background location, push notifications, local notifications, task completion, and fast app switching.
No more sluggish performance and confusing task managers. Multitasking for the rest of us.